Aveeno Daily Moisturizing Cream - 300ml

Product Summary

Aveeno Cream is formulated with naturally active oatmeal to soothe and relieve dry and eczema-prone skin.

Clinically proven to hydrate and soothe dry, sensitive skin, Aveeno Cream leaves it feeling comfortable, soft and smooth from first use.

Suitable for use on any part of the body, especially extremely dry patches of skin.

Regular use helps prevent dryness and irritation caused by skin dehydration.

Features

• Suitable for sensitive skin
• Suitable for babies from 3 months
• Contains active colloidal oatmeal
• Easy-to-use pump dispenser
• Soothes dry, sensitive skin
• Suitable for ezcema-prone skin
• Works to restore the skin's epidermal barrier
• Fragrance and paraben-free

Directions

Apply to areas of dry, irritated skin as often as required.

Ingredients

Colloidal oatmeal, aqua, Glycerin, Distearyldimonium Chloride, Isopropyl Palmitate, Paraffinum Liquidum, Cetyl Alcohol, Dimethicone, Avena Sativa (Oat) Kernel Flour, Allantoin, Paraffin, Cera Microcristallina, Stearyl Alcohol, Myristyl Alcohol, Isopropyl Alcohol, Sodium Chloride, Benzyl Alcohol

Warnings or Restrictions

• Please consult your pharmacist or doctor before using this product if you are currently pregnant, likely to get pregnant, or are breastfeeding.
• Please consult your pharmacist or doctor if you are currently taking any other medicines, as this may cause an interaction.
• If you think you may be allergic to any of the ingredients contained in this product, please seek medical advice before using.
• If you have any questions after you have bought this product, please speak to your pharmacist.

Pharmacist FAQs

Is Aveeno Cream a treatment or a moisturiser?

It's both. It acts as an emollient - moisturising and softening dry or eczema-affected skin -but also has a role in barrier repair. The colloidal oatmeal soothes irritation and creates a protective film on the skin that minimises water loss and inflammation over time.

What is colloidal oatmeal, and why is it used?

It's liquid colloidal oatmeal. It contains beta-glucans, avenanthramides, and lipids that calm itch, reduce redness, and shield the skin. It's a recognized ingredient in dermatology for the management of eczema and sensitive skin conditions.

Can it be used during eczema flare-ups?

Yes, certainly. It's also widely recommended as a first-line treatment for soothing the itch and dryness of eczema. Use it regularly throughout the day, especially after handwashing or bathing. If the eczema is severe or oozing, a steroid cream may also be needed in the short term - talk to your GP or pharmacist.

Is it safe to use on babies?

Yes, it's suitable from 3 months old. Many parents use it daily for babies with dry skin, cradle cap, or mild eczema. It's fragrance-free and paraben-free, so it won't upset sensitive skin.

Can I apply it to the face?

You can, but be careful around the eyes as it will sting. For eczema or dry areas on the face, it's generally safe, but if the skin is extremely sensitive or broken, consult your local healthcare professional beforehand.

Can I use this with steroid creams or other treatments?

Yes. Use Aveeno as your regular moisturiser, and apply any steroid cream first, wait for 20–30 minutes, then apply Aveeno to lock in moisture. This way, you get the best of both products.

How often do I use it?

There's no limit. Use as often as needed - especially after washing, bathing, or exposure to cold air or central heating. On eczema-affected skin, begin with two to three times daily.

What if it's not enough?

If you're applying it daily and the skin is still cracked, inflamed, or very itchy, it's time to reconsider. You may require a stronger emollient or a medicated course of treatment for a short period.

Does it stain clothes or feel greasy?

It's lightweight, absorbs easily, and is usually well tolerated beneath clothing. If you're using plenty, leave it for a minute or two to absorb before dressing.

Is it safe during pregnancy and breastfeeding?

Yes, it’s generally OK to use. There’s nothing in the formula that raises safety concerns. If you’re applying it to areas the baby may come into contact with (e.g., chest or arms), ensure it's fully absorbed before feeding or cuddling.